Category Archives: Media
THE PEOPLE’S SHOW, CREATED BY REDLIME, WINS THE BEST TV SHOW OF THE YEAR 2009 – 2010
‘The People’s Show’ is the only non-political talk show created by REDLIME, a Research and Design firm, with the financial support of the European Commission’s Delegation to Sri Lanka and the Maldives, with the biggest audience and number of participants, has housed more than few hundred experts in various fields and backgrounds and has aired their views and opinions on the various issues discussed. It was a successful media forum in all three main languages of Sri Lanka, reaching more than 3.8 million people through SIRASA TV (Sinhala), SHAKTHI TV (Tamil) and CHANNEL ONE MTV (English). In each of the 24 episodes, a particular development project was highlighted and participants, from grass root level stakeholders to executives of humanitarian and development organisations, were given the limelight to express. This forum was the only platform that offered the Northeast and the Upcountry Tamils, who were deprived of such a forum before, to come out from the darkness and voice their previously suppressed views. This forum has given opportunities to many stakeholders of the development community, from field-level managers to grass root level beneficiaries, to talk about current issues pertaining to the relevant topics. It has helped to create a broad understanding about humanitarian and development assistance in Sri Lanka by allowing all stakeholders at all levels to be actively involved in discussing the relevant issues based on various topics.
The organisations that participated in ‘The People’s Show’: SDC, USAID, CIDA, Norwegian Embassy, OXFAM GB, CARE, Save the Children in Sri Lanka, WUSC, VSO, IOM, FCE, SARVODAYA, CCC, SANASA, and RDF Puttalam.
CAMPAIGN FOR BANK OF CEYLON – 2010
Campaign created for the 71st anniversary of Bank of Ceylon, Sri Lanka’s largest bank, celebrating the bank’s long journey and experiences with various customers of all ages and lifestyles whilst promising the people of Sri Lanka a brighter and more prosperous future.
SAY NO TO VIOLENCE CAMPAIGN – 2008
Campaign created to promote tolerance and anti-violence in Sri Lanka during the times of war.
“… I don’t even think about that night anymore. They were drunk, they didn’t know what they were doing. I was just at the wrong place at the wrong time. Later, I heard that they were sorry. I am fine. I live a normal life now: going to work, out with friends, you know… I am fine, believe me…”
“I fell and hurt myself. Children can never sit still and so they get injured. It is nobody’s fault. I love my family. I will feel all better tomorrow, mommy says. Daddy is a good man.”
“I was discharged yesterday. The cuts will heal and the bruises are fading. I was just at the wrong place at the wrong time. They were only doing their job. Later, I heard that they were sorry. I am fine. In a few days I won’t even think about it anymore. Life will go on as usual… believe me…”
“I fell down and knocked myself on the kitchen table. It could happen to anyone. I am fine now. This swelling will go down by tonight. Of course I am happy. I have a loving family. My husband is a good man.”
NEWS 1st CAMPAIGN – 2006
Campaign to draw attention to the pivotal role news broadcasting played during the time of war and terrorism in Sri Lanka whilst promoting NEWS 1st as a brand.
DOES IT REALLY MATTER?
What do you see? Death? Or the life force contained within the head? The facts are often skeletal so look again. Did you know him? Or was it her? Was the end bloody? choice less? a Big Fight? What will it be? State funeral? Mass burial? A Secret? Looks like a perpetrator? A leader? A legend? Or a victim of ethnic cleansing? A Human Being? At the end does it really matter?
Determined to Dig Deeper. Watch.
LARGER THAN LIFE?
“Peace keepers and insurgents wield the same weapons. Staring down the barrel of a gun you might discover the impartiality of fate. It is the intent that seals fate, and fate has many faces. Today, in many war-torn regions, weapons are more readily available than food: an AK 47 can be exchanged for a chicken or even a loaf of bread…”
Determined to Dig Deeper. Watch.
TOY?
How far can you throw a hand grenade? Will it end hatred? Will it buy friends? Will it buy an acre of the Promised Land? The grenade speaks but one language, and is used with single minded intent. Who will throw this grenade? With the intention to kill how many? Where does it come from – the North East? The Deep South? Is it used to achieve a purposeful end, or is it a toy in the hands of a vengeful child?
Determined to Dig Deeper. Watch.
MUTILATING WEAPON
The very sight of barbed wire makes a statement, its intent is unavoidable, it is deadly. Wrapped around a bat it becomes an innovative mutilating weapon, whose impact, can be judged by the bodily scars inflicted on prisoners of war.
Determined to Dig Deeper. Watch.
WAS IT TOO LATE?
Where is this from? Did it save a life? Who was it? A leader? A soldier? An innocent bystander? Investigations reveal bloodshed and the need for resuscitation. But the identity of the victim remains unclear. Did it serves its purpose. Was it too late? All we know right now is that the simple salt solution, blood smeared and abandoned, tells the tale of some struggle, or strife…
Determined to Dig Deeper. Watch.
MISUSE OF POWER?
Why is a riot anticipated? What were the people rioting about? Will there be casualties? Will it be pitted against police brutality? Will rubber bullets be fired? Does extreme precaution escalate further violence? Is this a misuse of power? Who decides what measures must be adopted to control and contain a situation that might get out of control?
Determined to Dig Deeper. Watch.
DO THESE BELONG TO YOU?
Whose hands did it bind? Who is guilty? Who is innocent? Will the manacled hands of a killer bring back Life? Why did he kill? Why did he steal? Does Life give us the choice to be saints, sinners or free citizens? Are we beyond redemption? Are we handcuffed to History? Do these belong to you?
Determined to Dig Deeper. Watch.
KUPPI LAMPUWA
The majority of the population live in areas where electricity is either a rarity or not a phenomenon at all. Resources are not shared equally, yet this is accepted. Electricity is replaced by lamp light, a perceived hardship unknown to themselves. Meals are cooked, children are taught lessons, life at large is stable all by the light of the kerosene lamp – a symbol of the simple life.
Determined to Dig Deeper. Watch.
MASS BURIAL?
The fear is real. Riots, curfew, and revenge. Will it be any different this time around? The evidence of times to come looms large. Is a Mass Burial waiting? Lifeless clothes covered in wasteful blood soiled by earth and struggle is all that remains. Betrayals in Peace times are more treacherous than Combat.
Determined to Dig Deeper. Watch.
OCCUPATIONAL HAZARD?
Responding at the speed of a pulse beat, working 24 hour shifts everyday, every year leaves us with little time for anything else… finishing a meal is a rare privilege. Occupational hazard? Call it what you may, that’s the life we chose. Embracing unpredictability and claiming nothing except the responsibility to bring the news of the moment to you.
Determined to Dig Deeper. Watch.
“………….”
Friend, Mother, Wife, Sister, Daughter
Victim, Widow, Orphan, Survivor
A different story, at the blink of an eye.
The Whole Picture can defeat Life or Death.
Determined to Dig Deeper. Watch.
CAMPAIGN FOR THE SUNDAY LEADER – 2009
Campaign created for The Sunday Leader to promote awareness on the lives and work of journalists and the importance of media freedom in Sri Lanka.
Ripped slippers tell you an accurate story, a story of a journalist. On the job, on the run, 24×7. Give us space to do our job.
Some days are just way too long in a life of a journalist. Often we take a road way too long to the truth. But we never stop. Never.
Journalists are always on the run. Journalists are always ready to go. We are chasing every story. We are chasing absolute truth. From processions to political meetings to protests to public rallies to crime scenes to book launches to business events to bomb blast sites to mortuaries to beach carnivals, journalists are there every minute of the day, every day of the week, every week of the month, and every month of the year.
We work tirelessly to tell you the truth behind every story.
We work very hard to take care of our families.
We work very hard to make a living.
Give us space to do our job, please!
A broken pen tells you a perfect story, a story of a journalist. On the job, on the run, 24×7. Give us space to do our job.
It is not about the number of pages. It is not about the number of paragraphs. Sometimes it’s just one word, just one word is all you need to say it all. We never failed to say it. Never.
Journalists are always on the run. Journalists are always ready to go. We are chasing every story. We are chasing absolute truth. From processions to political meetings to protests to public rallies to crimes scenes to book launches to business events to bomb blast sites to mortuaries to beach carnivals, journalists are there every minute of the day, every day of the week, every week of the month, and every month of the year.
We work tirelessly to tell you the truth behind every story.
We work very hard to take care of our families.
We work very hard to make a living.
Give us space to do our job, please!
A half eaten rice parcel tells you a full story, a story of a journalist. On the job, on the run, 24×7. Give us space to do our job.
On a frantic day in a life of a journalist there’s no time to finish even a cinch rice parcel. But we never complain. Never.
Journalists are always on the run. Journalists are always ready to go. We are chasing every story. We are chasing absolute truth. From processions to political meetings to protests to public rallies to crimes scenes to book launches to business events to bomb blast sites to mortuaries to beach carnivals, journalists are there every minute of the day, every day of the week, every week of the month, and every month of the year.
We work tirelessly to tell you the truth behind every story.
We work very hard to take care of our families.
We work very hard to make a living.
Give us space to do our job, please!
Shattered lenses tell you an honoured story, a story of a journalist. On the run, on the job, 24×7. Give us space to do our job.
If only this lens could talk, it’ll tell you grisly stories of capturing the truth behind every story. At times the journey is long and painful to get the ultimate picture. But we never hesitate. Never.
Journalists are always on the run. Journalists are always ready to go. We are chasing every story. We are chasing absolute truth. From processions to political meetings to protests to public rallies to crimes scenes to book launches to business events to bomb blast sites to mortuaries to beach carnivals, journalists are there every minute of the day, every day of the week, every week of the month, and every month of the year.
We work tirelessly to tell you the truth behind every story.
We work very hard to take care of our families.
We work very hard to make a living.
Give us space to do our job, please!
CAMPAIGN FOR SRI LANKANS FOR PEACE – 2007
Thought-provoking campaign created to emphasize the plight of every Sri Lankan who has, in some way, been affected by and suffered the consequences of terrorism and the ethnic conflict.
HOW LONG CAN WE LIVE WITH WAR?
HOW MUCH MORE DO WE SACRIFICE?
We have sacrificed many of our National Leaders, Scholars, Politicians and Peace Activists. Can this gap ever be filled? How do we end these political murders? When will we finally see an end to the killing? When will this war end?
HOW MUCH MORE DO WE FEAR?
Returning back home is never a guarantee now. Uncertainty plays a large part in our lives today. Even when we travel, be it to school or work, by bus or by train. Who is responsible for killing of innocent children, women, men and clergies travelling in buses and trains? When will this war end?
HOW MUCH MORE DO WE LOSE?
Blissful are my school days. I yearn to carry my bag and go to school instead of being forced to carry guns on my shoulder to satisfy someone’s goals. What did I do to deserve this? When will this war end?
HOW MUCH MORE DO WE SHIELD?
Someone fights the war, yet we suffer! We are forced to act as human shields, to put our life at stake for the victory of someone else. We fear the very people who claim to fight for our freedom. What did we do to deserve this? When will this war end?
HOW MUCH MORE SUFFERING?
We are innocent. Our dream is to live a happy life with our families. But our dreams are shattered to fulfill the dreams of someone else. What did we do to deserve this? When will this war end?
HOW MUCH MORE DO WE RUN?
Stripped of our houses and burdened with a heavy load, we are driven to the streets, and run from place to place, leading a life amidst burdens filled with anxiety. What did we do to deserve this? When will this war end?
HOW MUCH MORE DO WE CRY?
We are weeping many years; lamenting over homelessness, starvation and death of loved ones. We cry out of fear. We cry out of pain. We cry out of sorrow. What did we do to deserve this? When will this war end?
HOW MUCH MORE DO WE WAIT?
I fear the sound of bombs and gunshots. I have no protection. I am among the many in the refugee camp orphaned by the devastating war yearning for motherly love and father’s protection. What did we do to deserve this? When will this war end?
HOW MUCH MORE DO WE TOLERATE?
Our country is law abiding. The law punishes all wrong doers. Though abduction of the innocent by the unidentified for unknown reasons still continues. What did we do to deserve this? When will this war end?
HOW MUCH MORE DO WE BEG?
Begging for a living was not our lifestyle, yet how could we survive in our homelessness and poverty with no support but on a meal provided at our refugee camps? Should we beg to live? What did we do to deserve this? When will this war end?
CAMPAIGN FOR Y FM – FEEL FREE – 2005
Campaign created for the launch of the youth radio ‘Y FM’. With the idea of promoting its multi-lingual playlists and contemporary vibe, this series of visuals was designed to stir up a storm of excitement and anticipation within the youth of Sri Lanka.
BILLBOARDS FOR RELEASE OF ‘SHREK 2′ – 2007
Visuals created for the release of ‘Shrek 2’ in Sri Lanka, with the clever use of the movie’s protagonist.
CAMPAIGN FOR SIRASA SUPERSTAR – 2009
Campaign created for the Sri Lankan version of Idol, Sirasa Superstar, the highest-rated show ever in the country.
Flickr Photos
REDLIME 
