REDLIME, THOUGHTS PROVOKED

REDLIME is an organisation dedicated to inspiring social change, instigating thought and transforming human attitude through innovative means of visual communication. As Sri Lanka’s only research and design firm, REDLIME specializes in creating effective communication strategies and deliver powerful messages that speak, move and excite.

With a focused, strategic partnership with some of India’s most profound institutions in the fields of research, design, media, advertising and entertainment, REDLIME is in a unique position to produce unprecedented results for its clients.

REDLIME is a multidisciplinary team composed of energetic and passionate experts, specializing in visual communication, brand management, research & analysis, media, design, films, photography, journalism, art and music. Through extensive research and a careful understanding of each project, REDLIME is able to create solid and holistic design, communication and media strategies.

The REDLIME portfolio extends across various leading brands of diverse sectors, such as banking and finance, FMCG, automobile, electronic and electrical, telecom, media stations, fashion, retail, freight, trading, multilateral donors, and state and non-governmental organisations.

REDLIME has also been highly successful in creating thought-provoking campaigns, promoting peace, anti-violence, language equality, human rights and freedom of expression. Since 2008, REDLIME has been working with the European Union Delegation in Sri Lanka to create awareness on the humanitarian and development assistance work carried out in Sri Lanka. REDLIME also created ‘The People’s Show’, the first ever talk show that engaged the public in constructive social dialogue on various political, social, economical and environmental issues on prime time media. The show was awarded The Best TV Show of the Year at the Sumathy Tele Awards 2010.

REDLIME continues to be a growing and learning organisation, constantly surpassing boundaries and creating winning strategies for its clients.

REDLIME believes in change through thought, imagination and ideation.

BOC Premier Launch Campaign

MTV Sports Launch Campaign

Steve Jobs (1955 – 2011)

THE PEOPLE’S SHOW, CREATED BY REDLIME, WINS THE BEST TV SHOW OF THE YEAR 2009 – 2010

‘The People’s Show’ is the only non-political talk show created by REDLIME, a Research and Design firm, with the financial support of the European Commission’s Delegation to Sri Lanka and the Maldives,  with the biggest audience and number of participants, has housed more than few hundred experts in various fields and backgrounds and has aired their views and opinions on the various issues discussed. It was a successful media forum in all three main languages of Sri Lanka, reaching more than 3.8 million people through SIRASA TV (Sinhala), SHAKTHI TV (Tamil) and CHANNEL ONE MTV (English). In each of the 24 episodes, a particular development project was highlighted and participants, from grass root level stakeholders to executives of humanitarian and development organisations, were given the limelight to express. This forum was the only platform that offered the Northeast and the Upcountry Tamils, who were deprived of such a forum before, to come out from the darkness and voice their previously suppressed views.  This forum has given opportunities to many stakeholders of the development community, from field-level managers to grass root level beneficiaries, to talk about current issues pertaining to the relevant topics. It has helped to create a broad understanding about humanitarian and development assistance in Sri Lanka by allowing all stakeholders at all levels to be actively involved in discussing the relevant issues based on various topics.

The organisations that participated in ‘The People’s Show’: SDC, USAID, CIDA, Norwegian Embassy, OXFAM GB, CARE, Save the Children in Sri Lanka, WUSC, VSO, IOM, FCE, SARVODAYA, CCC, SANASA, and RDF Puttalam.

EXPOLANKA – CORPORATE AND IPO CAMPAIGN

Expolanka is one of Sri Lanka’s finest, award-winning  enterprises that has, over the last three decades, achieved phenomenal success in the exports and imports, freight and logistics, manufacturing, airlines, travel and tours, recycling of paper and steel, BPO and tertiary education industries. Strictly committed to excellence, Expolanka has built itself around values and best business practices that have made the conglomerate exemplary in its non-discrimination, eco-friendliness, care for shareholder’s interest and responsibility. Their dare to do spirit has enabled them to transcend ordinary enterpreneurship and be in the forefront of idea and innovation in today’s business sector, not only in Sri Lanka, but also in the international arena through an outstanding 46 companies in 38 cities and 11 countries. Deeply-rooted in familial togetherness, Expolanka is a dynamic market leader that strives to steadily consolidate and sustain growth, and deliver products and services with consistency and quality.

 

 

 

 

CAMPAIGN FOR BANK OF CEYLON – 2010

Campaign created for the 71st anniversary of Bank of Ceylon, Sri Lanka’s largest bank, celebrating the bank’s long journey and experiences with various customers of all ages and lifestyles whilst promising the people of Sri Lanka a brighter and more prosperous future.

SAY NO TO VIOLENCE CAMPAIGN – 2008

Campaign created to promote tolerance and anti-violence in Sri Lanka during the times of war.

“… I don’t even think about that night anymore. They were drunk, they didn’t know what they were doing. I was just at the wrong place at the wrong time. Later, I heard that they were sorry. I am fine. I live a normal life now: going to work, out with friends, you know… I am fine, believe me…”

“I fell and hurt myself. Children can never sit still and so they get injured. It is nobody’s fault. I love my family. I will feel all better tomorrow, mommy says. Daddy is a good man.”

“I was discharged yesterday. The cuts will heal and the bruises are fading. I was just at the wrong place at the wrong time. They were only doing their job. Later, I heard that they were sorry. I am fine. In a few days I won’t even think about it anymore. Life will go on as usual… believe me…”

“I fell down and knocked myself on the kitchen table. It could happen to anyone. I am fine now. This swelling will go down by tonight. Of course I am happy. I have a loving family. My husband is a good man.”

NEWS 1st CAMPAIGN – 2006

Campaign to draw attention to the pivotal role news broadcasting played during the time of war and terrorism in Sri Lanka whilst promoting NEWS 1st as a brand.

DOES IT REALLY MATTER?

What do you see? Death? Or the life force contained within the head? The facts are often skeletal so look again. Did you know him? Or was it her? Was the end bloody? choice less? a Big Fight? What will it be? State funeral? Mass burial? A Secret? Looks like a perpetrator? A leader? A legend? Or a victim of ethnic cleansing? A Human Being? At the end does it really matter?

Determined to Dig Deeper. Watch.

LARGER THAN LIFE?

“Peace keepers and insurgents wield the same weapons. Staring down the barrel of a gun you might discover the impartiality of fate. It is the intent that seals fate, and fate has many faces. Today, in many war-torn regions, weapons are more readily available than food: an AK 47 can be exchanged for a chicken or even a loaf of bread…”

Determined to Dig Deeper. Watch.

TOY?

How far can you throw a hand grenade? Will it end hatred? Will it buy friends? Will it buy an acre of the Promised Land? The grenade speaks but one language, and is used with single minded intent. Who will throw this grenade? With the intention to kill how many? Where does it come from – the North East? The Deep South? Is it used to achieve a purposeful end, or is it a toy in the hands of a vengeful child?

Determined to Dig Deeper. Watch.

MUTILATING WEAPON

The very sight of barbed wire makes a statement, its intent is unavoidable, it is deadly. Wrapped around a bat it becomes an innovative mutilating weapon, whose impact, can be judged by the bodily scars inflicted on prisoners of war.

Determined to Dig Deeper. Watch.

WAS IT TOO LATE?

Where is this from? Did it save a life? Who was it? A leader? A soldier? An innocent bystander? Investigations reveal bloodshed and the need for resuscitation. But the identity of the victim remains unclear. Did it serves its purpose. Was it too late? All we know right now is that the simple salt solution, blood smeared and abandoned, tells the tale of some struggle, or strife…

Determined to Dig Deeper. Watch.

MISUSE OF POWER?

Why is a riot anticipated? What were the people rioting about? Will there be casualties? Will it be pitted against police brutality? Will rubber bullets be fired? Does extreme precaution escalate further violence? Is this a misuse of power? Who decides what measures must be adopted to control and contain a situation that might get out of control?

Determined to Dig Deeper. Watch.

DO THESE BELONG TO YOU?

Whose hands did it bind? Who is guilty? Who is innocent? Will the manacled hands of a killer bring back Life? Why did he kill? Why did he steal? Does Life give us the choice to be saints, sinners or free citizens? Are we beyond redemption? Are we handcuffed to History? Do these belong to you?

Determined to Dig Deeper. Watch.

KUPPI LAMPUWA

The majority of the population live in areas where electricity is either a rarity or not a phenomenon at all. Resources are not shared equally, yet this is accepted. Electricity is replaced by lamp light, a perceived hardship unknown to themselves. Meals are cooked, children are taught lessons, life at large is stable all by the light of the kerosene lamp – a symbol of the simple life.

Determined to Dig Deeper. Watch.

MASS BURIAL?

The fear is real. Riots, curfew, and revenge. Will it be any different this time around? The evidence of times to come looms large. Is a Mass Burial waiting? Lifeless clothes covered in wasteful blood soiled by earth and struggle is all that remains. Betrayals in Peace times are more treacherous than Combat.

Determined to Dig Deeper. Watch.

OCCUPATIONAL HAZARD?

Responding at the speed of a pulse beat, working 24 hour shifts everyday, every year leaves us with little time for anything else… finishing a meal is a rare privilege. Occupational hazard? Call it what you may, that’s the life we chose. Embracing unpredictability and claiming nothing except the responsibility to bring the news of the moment to you.

Determined to Dig Deeper. Watch.

“………….”

Friend, Mother, Wife, Sister, Daughter

Victim, Widow, Orphan, Survivor

A different story, at the blink of an eye.

The Whole Picture can defeat Life or Death.

Determined to Dig Deeper. Watch.

VISUALS FOR IFS REACH – 2010

Visuals for the launch of IFS reach, an ERP solution introduced for the first time in Sri Lanka, portraying its simplicity, affordability and user-friendliness.